Many companies know they are not leveraging their first- or second- generation website for maximum potential, but don't know what to do next. One place to start is by calling us to do a site audit.
Our website audit will study your current system in relation to your own business strategies, and using a variety of evaluation criteria. Following analysis, we produce a detailed written report and executive presentation of recommendations.
Our site audits focus on the different aspects of the website:
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Content: We analyze current content and suggest additions or enhancements, both functional and aesthetic. This may include suggestions for implementing new branding or a revised graphical look, in conjunction with a marketing agency. |
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Structure and Navigation: We analyze in depth the overall organization of the content, its modularity, search capabilities and indexing, and the approach/paradigms for navigation. This may be supported by the creation of a new Site Map. |
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Functionality: We Establish the technical and e-commerce functions delivered by the website in terms of data gathering, database architecture, software downloading, customizing/personalizing, and business-to-business integration (including financial transaction processing) |
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Overall Experience: We establish goals and directions to govern the overall user experience, including mechanisms for fostering "stickiness" (prolonging durations of visits) and for encouraging repeat visits. |
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